JODY RONALDSON
COPYWRITER
I have worked closely with the core management teams of a number of large start-ups, both in Ireland and abroad. This has given me a unique perspective on the power and effect of creative communication both inside and outside organisations.
My broad range of experience, working closely with semi-states, global brands and indigenous companies, as well as my own experience in business, gives me a unique perspective on the leverage-power of creative, effective advertising.
I have a talent for identifying and extrapolating a unique voice for brands; I bring a love for language and keen creative sensibilities to all of my work.
I have written ‘The Knack’, a crime novel.
Clients include: AFA (3 year contract), Betapond, Boys & Girls, Communicorp, Cybercom, DDFH&B, Educo; Electric Ireland; Focus, io, Irish International, McConnell’s (2 year contract), Newstalk, Oxfam, Ogilvy, RTÉ (5 X 1 year contracts), RMG Target, Rothco, UCD Michael Smurfit School of Business, UCD Research.
Work above, below, through the line and in digital and activation for a host of brands, including: BMW, MINI, Tesco, Ulster Bank, AIB Bank, Kerastasse, Sage, Bord Failte, IDA, Coca-Cola, Guinness, Littlewoods, Vodafone, O2, Lucozade, Irish Rail, Absolut, Ballygowan, Innocent, Unilever, UCD, Cadbury, Ford, Heinz, Jacob’s, Smirnoff, Bushmills, Bord Gais, Aviva, Curry’s, Dublin Bus, Kellogg’s, Supervalu, Bord Bia, Waterford Crystal.
Career Highlights:
Oxfam ‘Let’s face It’ online campaign to enlist Irish public’s help in encouraging world governments to take climate change seriously. 10,000 name petition completed online; awarded €114,000 in free airtime; over €60,000 generated in free PR. http://vimeo.com/31182694
Kellogg’s Field of Dreams: Most successful promotion Kellogg's have ever run in Ireland; Corn Flakes & Crunchy Nut grew market share by over 4%. 250,000 individuals actively participated in the promotion. http://www.youtube.com/watch?v=mKjKt4BKvY8&list=UUAw_-opa2VSIqFC_hModsAA&index=5
SuperValu Christmas Promercials: Strongest growth of all multiples over the Christmas period; 30% Uplift in sales of items featured. http://www.youtube.com/watch?v=1LcHds28G6Q
Educo video to raise funds to build schools in Assam, India. Highlight of de Rothschild fund raising event in Ashford Castle late last year. http://www.youtube.com/watch?v=uPkuD7ekp1U
Electric Ireland we created a series of ads to support our Irish athletes. The response was amazing. http://www.youtube.com/watch?v=nkopqqNolV0
2004-Present
Freelance copywriter
My Resume
PROFESSIONAL INFO
“I have spent most of the day
putting in a comma
and the rest of the day taking it out.”
- Oscar Wilde
WORK EXPERIENCE
Power of 7 was one of Ireland’s first boutique creative agencies built on a ‘Breakthrough’ model.
Career Highlights:-
Esat Digifone: Helped name, create successful bid and launch Ireland’s second GSM mobile phone operator in Irish market;
Digicel: Launched Digicel in Jamaica (both on the ground and from Ireland) and oversaw advertising launches in St. Lucia and the Grenadines, Aruba and other islands. Worked as a key contact between Communicorp in Dublin and teams on the ground in Caribbean. Involved in auditing facilities locally, generating creative and getting local buy-in to advertising.
Also worked on: Irish Life and Irish Permanent, Club Orange, Budget Telecom, Ernst & Young, National Irish Bank, Spin FM, FM 104 and 98FM, Bord Gais and two successful Fianna Fail Election Campaigns amongst other.
1997-2004
Founder/Director/Copywriter Power of 7 Limited
Clients included: Guinness, Satzenbrau, Barry’s Tea, Colgate Palmolive, Weetabix, Ever Ready.
Career Highlights:-
Guinness: ‘Draw your own conclusions’ campaign (Multi Award-winning campaign).
‘I Believe’ (winner of the Inaugural Brian Cronin Award for Best Copywriting plus many other awards). http://www.youtube.com/watch?v=fQobhG6PORA&list=UUH4rspx59n_FgzbVQphkU2A&index=6
1987-1997
Copywriter Arks Advertising
EDUCATION
English & History
1985-1988
UCD
Leaving Certificate
1985
St Mary's College, Rathmines
